Course Description
Jessica Bowman
Jessica Bowman has 12+ years experience in enterprise-level SEO and improves SEO traditional tactics, but the needle-mover solutions come through enabling development and enhancing operations.
Course curriculum
-
1
SEO for Product Namers
-
It's more than just the product on the page
-
How your product names are in search results
-
Why you must be descriptive
-
-
2
Product Names Must be Descriptive
-
How to be descriptive
-
Tools
-
How much time?
-
-
3
Length Limitations
-
What are the length limits?
-
How I write for length limits
-
Length Limits Writing Templates
-
-
4
How to Scale Product Names
-
How to scale
-
Tips for writing at scale
-
-
5
Q&A
-
The description must be detailed and unique
-
When you have thousands of products, how do you scale for the volume yet make them unique and not spammy?
-
Are there any differences as you sell B2B as opposed to B2C products?
-
When designing the structure for product names, should we have a universal description about the parts and companies?
-
Do you think the brand name should be in the name or title?
-
-
6
March 15, 2019
-
March 12-13 Google Algorithm Update
-
How much "unique" content do we need on a product detail page to rank in "local search"?
-
How many ranking factors are there?
-
Are Google algorithm updates by industry?
-
How can I learn more about JavaScript and SEO?
-
What are items in the Google Search Console "Excluded" coverage report?
-