Course Description

Jessica Bowman

Jessica Bowman has 12+ years experience in enterprise-level SEO and improves SEO traditional tactics, but the needle-mover solutions come through enabling development and enhancing operations.

Course curriculum

  • 1

    Start Here

    • Start Here

    • About Your Trainer (a former UX designer)

    • This is the 20% of SEO that makes 80% of the impact for UX designers

    • You are the most influential role in SEO

    • ⚡ What is SEO? SEO 101

    • ⚡Which pillars of SEO you influence

    • ⚡ The highlights track (what the lightning bolts indicate)

    • ⚡ What the sirens mean

    • Where to submit your questions

  • 2

    [1] The SEO user experience

    • ⚡You now have 4 user personas to design for

    • ⚡What you'll be learning is data driven
  • 3

    [2] The foundational SEO knowledge UX designers need to know

    • ⚡Now it's time to go take two other courses

    • ⚡CONTENT OPTIMIZATION - The SEO content and linking requirements your designs need to address

    • ⚡TECHNICAL SEO - The technical SEO requirements your designs need to address
  • 4

    [3] How and when to work with the SEO team

    • Working with the SEO team is different than anyone else in the organization

    • ⚡When to account for SEO in the process UX designers follow

    • ⚡SEO Avoiders

    • ⚡SEO Pacesetters

    • ⚡In summary (Pacesetters vs Avoiders)
  • 5

    [4] Two Golden Rules of SEO for UX designers

    • ⚡1st Golden Rule for UX Designers - Understand user intent BEFORE you begin

    • ⚡2nd Golden Rule of SEO for UX - Don't make search engines figure it out

    • ⚡How do you pull off these rules?
  • 6

    [5] UX design elements that umpact SEO

    • ⚡🚨 Navigation

    • ⚡🚨 Text in images

    • ⚡🚨 Faceted navigation

    • ⚡🚨 Content not in the default view

    • ⚡🚨 Tabs

    • ⚡🚨 Accordions & expanding content

    • ⚡🚨 Carousels

    • ⚡ In a nutshell: What you should care about

    • ⚡Possible content & design missed opportunities
  • 7

    [6] Watch Jessica define SEO requirements for wireframes

    • ⚡Overview & What you need to be thinking about for wireframes and SEO

    • ⚡Step 1: Identify what you don't know

    • ⚡Step 2: Define SEO requirements

    • ⚡Now it's your turn
  • 8

    [7] Questions user experience designers have asked

    • ⚡🚨 Does the flicker from separating URLs on tabs effect SEO or UX?

    • ⚡🚨 What is the H1 tag?

    • So... how do you remember everything? (Hint: you don't)

    • Where can I learn more about technical SEO?

  • $20,000.00

    $20,000.006 week Company-wide Online SEO Course

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