SEOinhouse.com Training

⚡ Start Here

⚡ You aren't a writer? Why you're required to take this course

This 20% that makes 80% of the impact for content optimization

⚡ What is SEO? The big picture

⚡ Which pillars does content optimization influence?

⚡ The SEO process for writers

⚡ Where writers begin in a project

⚡ What the sirens mean

Where to submit your questions

What the lightening bolts mean

⚡ When do you do keyword research?

⚡ Quick Keyword Research Intro

Which pillars does this impact

Everyone does keyword research slightly different

⚡ You will create 2 lists

⚡ More on the 2 keyword lists

⚡ Who creates these two lists?

⚡ When do you create these lists?

⚡ Mapping keywords to pages

⚡ Where most people start

⚡ Recap of keyword research lists

⚡ Clear Definitions for Each Keyword Type

DOWNLOAD: Keyword-to-Page Map Template

⚡ A quick overview of the 3 options

⚡ DOWNLOAD: The Keyword Research Process (Step-by-Step)

⚡ The 7 step process

Example project walk-through intro

⚡ Example project walk-through: Steps 1 - 5

⚡ Do we have a right to rank?

⚡ Can we rank?

⚡ Example project walk-through: Step 6-7

⚡ Let's walk through the process

⚡ How to find keywords driving traffic to a page

⚡ How to use Google Search Console to find keywords driving traffic to the page today

⚡ Link to Google Search Console SEO Reporting

⚡ How to look in the Keyword-to-Page Map for keywords already assigned to a page

⚡ From this point, if you have keywords mapped to the page...

⚡ If you're strapped for time

⚡ DOWNLOAD: How to find keywords driving traffic to a URL

⚡ What if you're too busy

⚡ Barely good enough effort

⚡ Pretty good effort

⚡ Deep dive into the content optimization process

⚡ About this Workshop

It’s a live demo recorded

⚡ The templates you’ll need

⚡ The keyword for our example

⚡ Setting up your screen

⚡ Step 1, Part A: Get your primary/secondary keywords

⚡ Step 1, Part B: Get search tail keywords

⚡ Step 2: Get authority keywords

⚡ Step 3, Part a: What are questions that people ask around this topic?

⚡ Step 3, Part B: Study the search results

⚡ Where you go from here

⚡ Download:" Before you begin writing" workshop template

⚡ Download: "Content writing and optimization" template

⚡ Download:" Before you begin designing" workshop template

Download Jessica's example from the demo

Content Optimization

⚡ What makes up great content

⚡ 2 types of keywords must be used

⚡ How to account for voice search

⚡ Common content optimization questions at this point

⚡ How do we identify user intent?

⚡ What is the optimal content length?

⚡ How many times do you repeat keywords?

⚡You must be very descriptive

⚡Remember, your content must be unique

Tips to pull this off

Do you need to do all this on every page?

⚡SEO helps define what to say

Make sure your content is visible to search engines

⚡Headline vs. Title tag

⚡If possible, write a separate title tag

Categories vs labels and tags

⚡URL Guidelines

⚡ALT text helps image rankings

⚡ALT text guidelines

What Title tags and Meta descriptions mean for SEO

⚡ The impact title tags and Meta descriptions can make

⚡ How title tags can boost revenue

⚡ What is a title tag?

⚡ Title tags determine your click-through-rates

⚡ Title tags writing guidelines

⚡ What is the Meta description tag?

⚡ Meta descriptions writing guidelines

Internal Linking

⚡ The purpose of internal links

⚡ How is relevancy determined? (VAT defined)

⚡ How is VAT determined?

⚡ Internal links are a powerful SEO tool

⚡ 4 types of internal links

⚡ Taxonomy/navigation links

Site-wide links

⚡ Body content links

⚡ Helper links

⚡ Linking guidelines

Diving in and Jessica's process

⚡ First Step - Organize content from Before You Begin Writing Workshop

⚡ Step 2: Review keywords and questions

⚡ Writing and optimizing content

⚡ Writing and optimizing title tags and Meta descriptions

[KEYWORD RESEARCH QUESTION] Is there a way to determine what keywords people are searching on a topic across search engines?

⚡ [KEYWORD RESEARCH QUESTION] For keyword research what timeframe or duration should we use when searching?

[KEYWORD RESEARCH QUESTION] How to use this keyword research training as conversation starters for your design and UX team

[CONTENT QUESTION] Doesn't too much content on a page mean the page might load slower?

[CONTENT QUESTION] What about using keywords in your URL?

⚡ [CONTENT QUESTION] What are the benefits of long form content and search tail terms for content optimization?

[CONTENT QUESTION] Engaging your content writers for keyword research for existing pages

⚡ [CONTENT QUESTION] What is the importance of H1 vs H2 headers regarding their content and location?

⚡ [CONTENT QUESTION] The location of headlines for content optimization

[CONTENT QUESTION] What was the question generator tool for content optimization?

⚡ [CONTENT QUESTION] How important is it that title tags are unique?

[CONTENT QUESTION] Is it possible for Google to be appending a company name at the end of a title tag or Meta description?

[CONTENT QUESTION] Which items would you incorporate in a title tag for a press release?

[CONTENT QUESTION] What is the recommendation for choosing between a high difficulty high volume title tag vs low difficulty low volume title tag?

⚡ [INTERNAL LINKING QUESTION] Do buttons pass link juice?

[INTERNAL LINKING QUESTION] Are the in the same domain? Or subdomain?

⚡ [INTERNAL LINKING QUESTION] Does it matter if the text is inline with text vs. a button or component?

⚡ [INTERNAL LINKING QUESTION] What about redirects in links?

[INTERNAL LINKING QUESTION] What about internal linking back and forth between pages on your site?

[INTERNAL LINKING QUESTION] Internal PDF links, are they ranked any differently? How so?