Course Description

Jessica Bowman

Jessica Bowman has 12+ years experience in enterprise-level SEO and improves SEO traditional tactics, but the needle-mover solutions come through enabling development and enhancing operations.

Course curriculum

  • 1

    Welcome

    • About your trainer (Jessica Bowman) & this online training program

    • Great SEO Is done by non-SEO teams (that's your team!)
  • 2

    What is SEO?

    • What is SEO?

    • What are search engines looking for?

    • Search Engine's Goal
  • 3

    The F2R Framework (10 Pillars of SEO)

    • Meet the F2R Framework

    • SEO Strategies - Pillar 1: Crawling & Indexing

    • Pillar 2: Content

    • Pillar 3: Internal Links

    • Pillar 4: External Links & Mentions

    • Pillar 5: Social Media Activity

    • Pillar 6: User Experience
  • 4

    SEO Operations: Pillars 7-10

    • Pillar 7: The SEO Team

    • Pillar 8: Non-SEO Teams

    • Pillar 9: Processes

    • Pillar 10: Metrics

    • Download the F2R Framework

    • Download Keyword-to-Page Map Template
  • 5

    Clarification & sneak peeks

    • Is there a way through Google Analytics to check keywords driving traffic to our website?

    • Sneak Peek on Authority Keywords

    • Elaborate on how to build your keyword to page map

    • How different is SEO for countries that rely on non-Google search engines?

    • Does the # of times a keyword is used effect the ranking? If so, how do you repeat without sounding redundant? (hint, Writers Course)

    • Is there a way to automate any of this?

    • "Don'ts" that impact results through page rank

    • What is the waiting period before tweaking keywords again?

  • $25,000.00

    $25,000.00UA - Writers

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  • $20,000.00

    $20,000.006 week Company-wide Online SEO Course

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