Course Description

Jessica Bowman

Jessica Bowman has 12+ years experience in enterprise-level SEO and improves SEO traditional tactics, but the needle-mover solutions come through enabling development and enhancing operations.

Course curriculum

  • 1

    Getting Started

    • Start Here

    • What is SEO?

    • How Analytics teams can help SEO
  • 2

    The formula for ranking high in search engines

    • Can you define a formula for SEO growth at your company?

    • A formula for SEO growth that you can customize for your company
  • 3

    Basic SEO Metrics (you probably have these already)

    • Basic metrics

    • More insightful metrics
  • 4

    Keyword Metrics

    • Potential keywords to easily boost

    • High ranking, low CTR

    • Bouncing keywords

    • Number of keywords driving traffic
  • 5

    User Metrics

    • Time on site

    • Top exit pages

    • Page speed

    • Googlebot crawl activity
  • 6

    When Traffic Falls (or increases)

    • If traffic falls or increases?

    • By device

    • By location
  • 7

    Downloadable List of SEO Reports to Create

    • List of SEO Reports to Create (PDF)
  • 8

    Interesting SEO reports that few SEO managers are using

    • Standard Metrics with New Segments

    • Pages added/removed vs. SEO traffic

    • PAGE SPEED

    • Missed Opportunity - Communicates growth missed. Perfect for getting buy-in and budget.

    • Low Hanging Fruit Reports

    • Number of unique keywords driving traffic

    • Search Volume by Ranking

    • Which report would you start with? Or has the biggest "bang for your buck" to get traction with execs?

    • Where should we start to get an API feed for Google search data?
  • 9

    Questions Asked During the Live Recording

    • Data Mart: What sources are used and what types of metrics do they pull in?

    • Trade show metrics elaborated

  • $20,000.00

    $20,000.006 week Company-wide Online SEO Course

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