Course Description
Jessica Bowman
Course curriculum
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1
[1] START HERE
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Welcome & Kickoff
FREE PREVIEW -
My Background
FREE PREVIEW -
About this Course
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⚡ You have 3 resources with this Course
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How to allocate your time
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⚡ Highlights Track identified with lightning bolt
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⚡ Siren indicates when to bring in the SEO Team
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Monthly Live Q&A Calls
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Need to Contact Us?
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How to speed up video playback
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2
[2] WHAT IS SEO?
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⚡ The F2R Framework Walkthrough
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⚡ "SEO Friendly" isn't always SEO-friendly
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⚡ SEO Case File
FREE PREVIEW -
⚡ Development's Golden Rule of SEO
FREE PREVIEW -
⚡ Which pages are important for SEO?
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⚡ When does SEO happen?
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3
[3] BUILD YOUR SEO TOOLBOX
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⚡Download the tools & learn how to use them
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4
[4] WHICH PILLARS DO YOU INFLUENCE?
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⚡ Product Managers
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⚡ Project Managers
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⚡ Developers
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⚡ User Experience Designers
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Have Questions?
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5
[5] TITLE TAGS
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Intro + Background
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⚡ What Title Tags do for SEO
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⚡Sometimes Google ignores your title tag text (it's bad when they do)
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Only one
in the code -
Each URL needs unique Title Tag text
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Title Tag length
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⚡ 5 Title Tag mistakes development can help avoid
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⚡ When to write Title Tags?
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Have Questions?
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6
[6] META DESCRIPTIONS
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Intro + backround
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What Meta descriptions do for SEO
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Each URL needs unique Meta description text
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Only one in the code
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Meta description length
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* 5 Meta descriptions mistakes development can help avoid
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* When to write Meta descriptions?
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Have Questions?
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7
[7] HEADER TAGS
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Intro + background
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Do Header Tags really matter?
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* 5 places Headers should never be placed
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* Where to place Header Tag markup
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* How development causes Header Tag overuse
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* Root cause of most Header Tag issues
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Which Header Tags matter
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* 2 new business rules
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8
[8] CANONICAL TAGS
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Canonical Tag Intro
FREE PREVIEW -
Canonical Tag Overview
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Canonical Tags merge "SEO value".
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* Only use absolute URLs
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* Only use URLs that return a 200-status code
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* What makes search engines ignore Canonical Tags?
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Can you use the Canonical Tag on each page?
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* Canonical Tags do not make up for poor architecture (you shouldn't need to use them)
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Canonical Tags work cross-domain
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* Content must be duplicated on both pages
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Top Canonical Tag mistakes & how to avoid them
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9
[9] ROBOTS.TXT & META DIRECTIVES
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Intro
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* Background
FREE PREVIEW -
* Robots.txt vs. Meta directives
FREE PREVIEW -
You need a separate robots.txt for each subdomain
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* What does not go Into Robots.txt?
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How to test the Robots.txt file
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* How to remove a page from a Search Engine's Index
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Robots noindex does not help crawl budget
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* Download: Which Robots Directive to use when cheat sheet
FREE PREVIEW
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10
[10] SCHEMA.ORG MARKUP
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Intro
FREE PREVIEW -
Overview
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Can you use other types of microdata instead?
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* Implement Schema with JSON-LD
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* Implement Schema with Google Tag Manager
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* One Goal of Schema is rich snippets
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* Another goal of Schema is to feed Search Engines data (without a feed)
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* Use Google's Structured Markup Helper (most useful for developers)
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* How to find your Schema errors
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* Tools to QA test structured data (most useful for developers)
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* Where to geek out on Schema
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$1,995.00
$1,995.00Technical SEO Course