Technical SEO Course

taught by Jessica Bowman
Jessica Bowman
Jessica Bowman

Jessica Bowman has 12+ years experience in enterprise-level SEO and improves SEO traditional tactics, but the needle-mover solutions come through enabling development and enhancing operations.

Course Curriculum

[3] BUILD YOUR SEO TOOLBOX
Hide Content
[5] TITLE TAGS
01:42
Intro + Background
⚡ What Title Tags do for SEO
⚡Sometimes Google ignores your title tag text (it's bad when they do)
Only one in the code </span> <i class='toga-icon toga-icon-content-text'></i> </div> </a> <a href="/courses/take/technical-seo-course/texts/366679-each-url-needs-unique-title-tag-text" class="chapter-list-item__link"> <div class='chapter-list-item'> <span class='chapter-list-item__title'> Each URL needs unique Title Tag text </span> <i class='toga-icon toga-icon-content-text'></i> </div> </a> <a href="/courses/take/technical-seo-course/texts/366678-title-tag-length" class="chapter-list-item__link"> <div class='chapter-list-item'> <span class='chapter-list-item__title'> Title Tag length </span> <i class='toga-icon toga-icon-content-text'></i> </div> </a> <a href="/courses/take/technical-seo-course/texts/366677-5-title-tag-mistakes-development-can-help-avoid" class="chapter-list-item__link"> <div class='chapter-list-item'> <span class='chapter-list-item__title'> ⚡ 5 Title Tag mistakes development can help avoid </span> <i class='toga-icon toga-icon-content-text'></i> </div> </a> <a href="/courses/take/technical-seo-course/texts/366680-when-to-write-title-tags" class="chapter-list-item__link"> <div class='chapter-list-item'> <span class='chapter-list-item__title'> ⚡ When to write Title Tags? </span> <i class='toga-icon toga-icon-content-text'></i> </div> </a> <a href="/courses/take/technical-seo-course/texts/2369601-have-questions" class="chapter-list-item__link"> <div class='chapter-list-item'> <span class='chapter-list-item__title'> Have Questions? </span> <i class='toga-icon toga-icon-content-text'></i> </div> </a> </div> </div> </div> <div class='row'> <div class='col-sm-12'> <div class='toggle-content' data-toggle='collapse' data-target='#collapse5'> Hide Content </div> </div> </div> </div> </div> <div class='curriculum-chapter'> <div class='chapter-toggle'> <div class='curriculum-chapter-header'> <div class='row'> <div class='col-sm-12'> <div class='row'> <div class='col-sm-9'> <span class='chapter-header'> [6] META DESCRIPTIONS </span> </div> <div class='col-sm-3'> <div class='chapter-time'> 01:18 </div> </div> </div> </div> </div> <div class='col-sm-12 chapter-description'> </div> </div> <div class='row in' id='collapse6'> <div class='col-sm-12'> <div class='chapter-list'> <a href="/courses/take/technical-seo-course/lessons/2418869-intro-backround" class="chapter-list-item__link"> <div class='chapter-list-item'> <span class='chapter-list-item__title'> Intro + backround </span> <i class='toga-icon toga-icon-content-video'></i> </div> </a> <a href="/courses/take/technical-seo-course/texts/2418990-what-meta-descriptions-do-for-seo" class="chapter-list-item__link"> <div class='chapter-list-item'> <span class='chapter-list-item__title'> What Meta descriptions do for SEO </span> <i class='toga-icon toga-icon-content-text'></i> </div> </a> <a href="/courses/take/technical-seo-course/texts/366683-each-url-needs-unique-meta-description-text" class="chapter-list-item__link"> <div class='chapter-list-item'> <span class='chapter-list-item__title'> Each URL needs unique Meta description text </span> <i class='toga-icon toga-icon-content-text'></i> </div> </a> <a href="/courses/take/technical-seo-course/texts/2418960-only-one-meta-name-description-in-the-code" class="chapter-list-item__link"> <div class='chapter-list-item'> <span class='chapter-list-item__title'> Only one <meta name="description"> in the code </span> <i class='toga-icon toga-icon-content-text'></i> </div> </a> <a href="/courses/take/technical-seo-course/texts/2418976-meta-description-length" class="chapter-list-item__link"> <div class='chapter-list-item'> <span class='chapter-list-item__title'> Meta description length </span> <i class='toga-icon toga-icon-content-text'></i> </div> </a> <a href="/courses/take/technical-seo-course/texts/2418936-5-meta-descriptions-mistakes-development-can-help-avoid" class="chapter-list-item__link"> <div class='chapter-list-item'> <span class='chapter-list-item__title'> * 5 Meta descriptions mistakes development can help avoid </span> <i class='toga-icon toga-icon-content-text'></i> </div> </a> <a href="/courses/take/technical-seo-course/texts/366686-when-to-write-meta-descriptions" class="chapter-list-item__link"> <div class='chapter-list-item'> <span class='chapter-list-item__title'> * When to write Meta descriptions? </span> <i class='toga-icon toga-icon-content-text'></i> </div> </a> <a href="/courses/take/technical-seo-course/texts/2369604-have-questions" class="chapter-list-item__link"> <div class='chapter-list-item'> <span class='chapter-list-item__title'> Have Questions? </span> <i class='toga-icon toga-icon-content-text'></i> </div> </a> </div> </div> </div> <div class='row'> <div class='col-sm-12'> <div class='toggle-content' data-toggle='collapse' data-target='#collapse6'> Hide Content </div> </div> </div> </div> </div> <div class='curriculum-chapter'> <div class='chapter-toggle'> <div class='curriculum-chapter-header'> <div class='row'> <div class='col-sm-12'> <div class='row'> <div class='col-sm-9'> <span class='chapter-header'> [7] HEADER TAGS </span> </div> <div class='col-sm-3'> <div class='chapter-time'> 03:48 </div> </div> </div> </div> </div> <div class='col-sm-12 chapter-description'> </div> </div> <div class='row in' id='collapse7'> <div class='col-sm-12'> <div class='chapter-list'> <a href="/courses/take/technical-seo-course/lessons/2419232-intro-background" class="chapter-list-item__link"> <div class='chapter-list-item'> <span class='chapter-list-item__title'> Intro + background </span> <i class='toga-icon toga-icon-content-video'></i> </div> </a> <a href="/courses/take/technical-seo-course/texts/368779-do-header-tags-really-matter" class="chapter-list-item__link"> <div class='chapter-list-item'> <span class='chapter-list-item__title'> Do Header Tags really matter? </span> <i class='toga-icon toga-icon-content-text'></i> </div> </a> <a href="/courses/take/technical-seo-course/texts/368757-5-places-headers-should-never-be-placed" class="chapter-list-item__link"> <div class='chapter-list-item'> <span class='chapter-list-item__title'> * 5 places Headers should never be placed </span> <i class='toga-icon toga-icon-content-text'></i> </div> </a> <a href="/courses/take/technical-seo-course/texts/368766-where-to-place-header-tag-markup" class="chapter-list-item__link"> <div class='chapter-list-item'> <span class='chapter-list-item__title'> * Where to place Header Tag markup </span> <i class='toga-icon toga-icon-content-text'></i> </div> </a> <a href="/courses/take/technical-seo-course/lessons/2419237-how-development-causes-header-tag-overuse" class="chapter-list-item__link"> <div class='chapter-list-item'> <span class='chapter-list-item__title'> * How development causes Header Tag overuse </span> <i class='toga-icon toga-icon-content-video'></i> </div> </a> <a href="/courses/take/technical-seo-course/texts/368775-root-cause-of-most-header-tag-issues" class="chapter-list-item__link"> <div class='chapter-list-item'> <span class='chapter-list-item__title'> * Root cause of most Header Tag issues </span> <i class='toga-icon toga-icon-content-text'></i> </div> </a> <a href="/courses/take/technical-seo-course/texts/2419060-which-header-tags-matter" class="chapter-list-item__link"> <div class='chapter-list-item'> <span class='chapter-list-item__title'> Which Header Tags matter </span> <i class='toga-icon toga-icon-content-text'></i> </div> </a> <a href="/courses/take/technical-seo-course/texts/368778-2-new-business-rules" class="chapter-list-item__link"> <div class='chapter-list-item'> <span class='chapter-list-item__title'> * 2 new business rules </span> <i class='toga-icon toga-icon-content-text'></i> </div> </a> </div> </div> </div> <div class='row'> <div class='col-sm-12'> <div class='toggle-content' data-toggle='collapse' data-target='#collapse7'> Hide Content </div> </div> </div> </div> </div> <div class='curriculum-chapter'> <div class='chapter-toggle'> <div class='curriculum-chapter-header'> <div class='row'> <div class='col-sm-12'> <div class='row'> <div class='col-sm-9'> <span class='chapter-header'> [8] CANONICAL TAGS </span> </div> <div class='col-sm-3'> <div class='chapter-time'> 10:16 </div> </div> </div> </div> </div> <div class='col-sm-12 chapter-description'> </div> </div> <div class='row in' id='collapse8'> <div class='col-sm-12'> <div class='chapter-list'> <a href="/courses/take/technical-seo-course/lessons/2462130-canonical-tag-intro" class="chapter-list-item__link"> <div class='chapter-list-item'> <span class='chapter-list-item__title'> Canonical Tag Intro <span class='label label-free'> FREE PREVIEW </span> </span> <i class='toga-icon toga-icon-content-video'></i> </div> </a> <a href="/courses/take/technical-seo-course/lessons/2462594-canonical-tag-overview" class="chapter-list-item__link"> <div class='chapter-list-item'> <span class='chapter-list-item__title'> Canonical Tag Overview <span class='label label-free'> FREE PREVIEW </span> </span> <i class='toga-icon toga-icon-content-video'></i> </div> </a> <a href="/courses/take/technical-seo-course/texts/366687-what-are-canonical-tags-and-when-do-you-use-them" class="chapter-list-item__link"> <div class='chapter-list-item'> <span class='chapter-list-item__title'> * What are Canonical Tags and when do you use them? <span class='label label-free'> FREE PREVIEW </span> </span> <i class='toga-icon toga-icon-content-text'></i> </div> </a> <a href="/courses/take/technical-seo-course/texts/2461252-canonical-tags-merge-seo-value" class="chapter-list-item__link"> <div class='chapter-list-item'> <span class='chapter-list-item__title'> Canonical Tags merge "SEO value". </span> <i class='toga-icon toga-icon-content-text'></i> </div> </a> <a href="/courses/take/technical-seo-course/texts/366689-only-use-absolute-urls" class="chapter-list-item__link"> <div class='chapter-list-item'> <span class='chapter-list-item__title'> * Only use absolute URLs </span> <i class='toga-icon toga-icon-content-text'></i> </div> </a> <a href="/courses/take/technical-seo-course/texts/2457952-only-use-urls-that-return-a-200-status-code" class="chapter-list-item__link"> <div class='chapter-list-item'> <span class='chapter-list-item__title'> * Only use URLs that return a 200-status code </span> <i class='toga-icon toga-icon-content-text'></i> </div> </a> <a href="/courses/take/technical-seo-course/texts/366691-what-makes-search-engines-ignore-canonical-tags" class="chapter-list-item__link"> <div class='chapter-list-item'> <span class='chapter-list-item__title'> * What makes search engines ignore Canonical Tags? </span> <i class='toga-icon toga-icon-content-text'></i> </div> </a> <a href="/courses/take/technical-seo-course/texts/366692-can-you-use-the-canonical-tag-on-each-page" class="chapter-list-item__link"> <div class='chapter-list-item'> <span class='chapter-list-item__title'> Can you use the Canonical Tag on each page? </span> <i class='toga-icon toga-icon-content-text'></i> </div> </a> <a href="/courses/take/technical-seo-course/texts/366693-canonical-tags-do-not-make-up-for-poor-architecture-you-shouldn-t-need-to-use-them" class="chapter-list-item__link"> <div class='chapter-list-item'> <span class='chapter-list-item__title'> * Canonical Tags do not make up for poor architecture (you shouldn't need to use them) </span> <i class='toga-icon toga-icon-content-text'></i> </div> </a> <a href="/courses/take/technical-seo-course/texts/366695-canonical-tags-work-cross-domain" class="chapter-list-item__link"> <div class='chapter-list-item'> <span class='chapter-list-item__title'> Canonical Tags work cross-domain </span> <i class='toga-icon toga-icon-content-text'></i> </div> </a> <a href="/courses/take/technical-seo-course/texts/2461735-content-must-be-duplicated-on-both-pages" class="chapter-list-item__link"> <div class='chapter-list-item'> <span class='chapter-list-item__title'> * Content must be duplicated on both pages </span> <i class='toga-icon toga-icon-content-text'></i> </div> </a> <a href="/courses/take/technical-seo-course/texts/366696-top-canonical-tag-mistakes-how-to-avoid-them" class="chapter-list-item__link"> <div class='chapter-list-item'> <span class='chapter-list-item__title'> Top Canonical Tag mistakes & how to avoid them </span> <i class='toga-icon toga-icon-content-text'></i> </div> </a> </div> </div> </div> <div class='row'> <div class='col-sm-12'> <div class='toggle-content' data-toggle='collapse' data-target='#collapse8'> Hide Content </div> </div> </div> </div> </div> <div class='curriculum-chapter'> <div class='chapter-toggle'> <div class='curriculum-chapter-header'> <div class='row'> <div class='col-sm-12'> <div class='row'> <div class='col-sm-9'> <span class='chapter-header'> [9] ROBOTS.TXT & META DIRECTIVES </span> </div> <div class='col-sm-3'> <div class='chapter-time'> 07:04 </div> </div> </div> </div> </div> <div class='col-sm-12 chapter-description'> </div> </div> <div class='row in' id='collapse9'> <div class='col-sm-12'> <div class='chapter-list'> <a href="/courses/take/technical-seo-course/lessons/2477805-intro" class="chapter-list-item__link"> <div class='chapter-list-item'> <span class='chapter-list-item__title'> Intro </span> <i class='toga-icon toga-icon-content-video'></i> </div> </a> <a href="/courses/take/technical-seo-course/lessons/2477807-background" class="chapter-list-item__link"> <div class='chapter-list-item'> <span class='chapter-list-item__title'> * Background <span class='label label-free'> FREE PREVIEW </span> </span> <i class='toga-icon toga-icon-content-video'></i> </div> </a> <a href="/courses/take/technical-seo-course/texts/368731-robots-txt-vs-meta-directives" class="chapter-list-item__link"> <div class='chapter-list-item'> <span class='chapter-list-item__title'> * Robots.txt vs. Meta directives <span class='label label-free'> FREE PREVIEW </span> </span> <i class='toga-icon toga-icon-content-text'></i> </div> </a> <a href="/courses/take/technical-seo-course/texts/2478107-you-need-a-separate-robots-txt-for-each-subdomain" class="chapter-list-item__link"> <div class='chapter-list-item'> <span class='chapter-list-item__title'> You need a separate robots.txt for each subdomain </span> <i class='toga-icon toga-icon-content-text'></i> </div> </a> <a href="/courses/take/technical-seo-course/texts/368733-what-does-not-go-into-robots-txt" class="chapter-list-item__link"> <div class='chapter-list-item'> <span class='chapter-list-item__title'> * What does not go Into Robots.txt? </span> <i class='toga-icon toga-icon-content-text'></i> </div> </a> <a href="/courses/take/technical-seo-course/texts/368737-how-to-test-the-robots-txt-file" class="chapter-list-item__link"> <div class='chapter-list-item'> <span class='chapter-list-item__title'> How to test the Robots.txt file </span> <i class='toga-icon toga-icon-content-text'></i> </div> </a> <a href="/courses/take/technical-seo-course/texts/368739-how-to-remove-a-page-from-a-search-engine-s-index" class="chapter-list-item__link"> <div class='chapter-list-item'> <span class='chapter-list-item__title'> * How to remove a page from a Search Engine's Index </span> <i class='toga-icon toga-icon-content-text'></i> </div> </a> <a href="/courses/take/technical-seo-course/texts/3961503-robots-noindex-does-not-help-crawl-budget" class="chapter-list-item__link"> <div class='chapter-list-item'> <span class='chapter-list-item__title'> Robots noindex does not help crawl budget </span> <i class='toga-icon toga-icon-content-text'></i> </div> </a> <a href="/courses/take/technical-seo-course/pdfs/368745-download-which-robots-directive-to-use-when-cheat-sheet" class="chapter-list-item__link"> <div class='chapter-list-item'> <span class='chapter-list-item__title'> * Download: Which Robots Directive to use when cheat sheet <span class='label label-free'> FREE PREVIEW </span> </span> <i class='toga-icon toga-icon-content-pdf'></i> </div> </a> </div> </div> </div> <div class='row'> <div class='col-sm-12'> <div class='toggle-content' data-toggle='collapse' data-target='#collapse9'> Hide Content </div> </div> </div> </div> </div> <div class='curriculum-chapter'> <div class='chapter-toggle'> <div class='curriculum-chapter-header'> <div class='row'> <div class='col-sm-12'> <div class='row'> <div class='col-sm-9'> <span class='chapter-header'> [10] SCHEMA.ORG MARKUP </span> </div> <div class='col-sm-3'> <div class='chapter-time'> 09:46 </div> </div> </div> </div> </div> <div class='col-sm-12 chapter-description'> </div> </div> <div class='row in' id='collapse10'> <div class='col-sm-12'> <div class='chapter-list'> <a href="/courses/take/technical-seo-course/lessons/2797224-intro" class="chapter-list-item__link"> <div class='chapter-list-item'> <span class='chapter-list-item__title'> Intro <span class='label label-free'> FREE PREVIEW </span> </span> <i class='toga-icon toga-icon-content-video'></i> </div> </a> <a href="/courses/take/technical-seo-course/lessons/2797369-overview" class="chapter-list-item__link"> <div class='chapter-list-item'> <span class='chapter-list-item__title'> Overview </span> <i class='toga-icon toga-icon-content-video'></i> </div> </a> <a href="/courses/take/technical-seo-course/texts/2776970-can-you-use-other-types-of-microdata-instead" class="chapter-list-item__link"> <div class='chapter-list-item'> <span class='chapter-list-item__title'> Can you use other types of microdata instead? </span> <i class='toga-icon toga-icon-content-text'></i> </div> </a> <a href="/courses/take/technical-seo-course/texts/368894-implement-schema-with-json-ld" class="chapter-list-item__link"> <div class='chapter-list-item'> <span class='chapter-list-item__title'> * Implement Schema with JSON-LD </span> <i class='toga-icon toga-icon-content-text'></i> </div> </a> <a href="/courses/take/technical-seo-course/texts/2797298-implement-schema-with-google-tag-manager" class="chapter-list-item__link"> <div class='chapter-list-item'> <span class='chapter-list-item__title'> * Implement Schema with Google Tag Manager </span> <i class='toga-icon toga-icon-content-text'></i> </div> </a> <a href="/courses/take/technical-seo-course/texts/368910-one-goal-of-schema-is-rich-snippets" class="chapter-list-item__link"> <div class='chapter-list-item'> <span class='chapter-list-item__title'> * One Goal of Schema is rich snippets </span> <i class='toga-icon toga-icon-content-text'></i> </div> </a> <a href="/courses/take/technical-seo-course/texts/2777097-another-goal-of-schema-is-to-feed-search-engines-data-without-a-feed" class="chapter-list-item__link"> <div class='chapter-list-item'> <span class='chapter-list-item__title'> * Another goal of Schema is to feed Search Engines data (without a feed) </span> <i class='toga-icon toga-icon-content-text'></i> </div> </a> <a href="/courses/take/technical-seo-course/texts/368919-use-google-s-structured-markup-helper-most-useful-for-developers" class="chapter-list-item__link"> <div class='chapter-list-item'> <span class='chapter-list-item__title'> * Use Google's Structured Markup Helper (most useful for developers) </span> <i class='toga-icon toga-icon-content-text'></i> </div> </a> <a href="/courses/take/technical-seo-course/texts/368915-how-to-find-your-schema-errors" class="chapter-list-item__link"> <div class='chapter-list-item'> <span class='chapter-list-item__title'> * How to find your Schema errors </span> <i class='toga-icon toga-icon-content-text'></i> </div> </a> <a href="/courses/take/technical-seo-course/texts/368922-tools-to-qa-test-structured-data-most-useful-for-developers" class="chapter-list-item__link"> <div class='chapter-list-item'> <span class='chapter-list-item__title'> * Tools to QA test structured data (most useful for developers) </span> <i class='toga-icon toga-icon-content-text'></i> </div> </a> <a href="/courses/take/technical-seo-course/texts/2797192-where-to-geek-out-on-schema" class="chapter-list-item__link"> <div class='chapter-list-item'> <span class='chapter-list-item__title'> * Where to geek out on Schema </span> <i class='toga-icon toga-icon-content-text'></i> </div> </a> </div> </div> </div> <div class='row'> <div class='col-sm-12'> <div class='toggle-content' data-toggle='collapse' data-target='#collapse10'> Hide Content </div> </div> </div> </div> </div> </div> </div> </div> </section> <section class='product-body-button-block' data-preview-item="body-button-block"> <div class='product-main-cta'> <div class='column'> <div class='row'> <div class='col-sm-12'> </div> </div> </div> </div> </section> <section class="related-products" data-preview-item="course-related-products"> <div class='column'> <div class='row'> <div class='col-sm-10 col-sm-offset-1'> <div class="course-multi-products"> <div class="row multi-product__item"> 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