SEOinhouse.com Training

About this Course

⚡ You have 3 resources with this Course

How to allocate your time

⚡ Highlights Track identified with lightning bolt

⚡ Siren indicates when to bring in the SEO Team

Monthly Live Q&A Calls

Need to Contact Us?

How to speed up video playback

⚡ The F2R Framework Walkthrough

⚡ Which pages are important for SEO?

⚡ When does SEO happen?

⚡Download the tools & learn how to use them

⚡ Product Managers

⚡ Project Managers

⚡ Developers

⚡ User Experience Designers

Have Questions?

Intro + Background

⚡ What Title Tags do for SEO

⚡Sometimes Google ignores your title tag text (it's bad when they do)

Only one

Each URL needs unique Title Tag text

Title Tag length

⚡ 5 Title Tag mistakes development can help avoid

⚡ When to write Title Tags?

Have Questions?

Intro + backround

What Meta descriptions do for SEO

Each URL needs unique Meta description text

Only one in the code

Meta description length

* 5 Meta descriptions mistakes development can help avoid

* When to write Meta descriptions?

Have Questions?

Intro + background

Do Header Tags really matter?

* 5 places Headers should never be placed

* Where to place Header Tag markup

* How development causes Header Tag overuse

* Root cause of most Header Tag issues

Which Header Tags matter

* 2 new business rules

Canonical Tags merge "SEO value".

* Only use absolute URLs

* Only use URLs that return a 200-status code

* What makes search engines ignore Canonical Tags?

Can you use the Canonical Tag on each page?

* Canonical Tags do not make up for poor architecture (you shouldn't need to use them)

Canonical Tags work cross-domain

* Content must be duplicated on both pages

Top Canonical Tag mistakes & how to avoid them

Intro

You need a separate robots.txt for each subdomain

* What does not go Into Robots.txt?

How to test the Robots.txt file

* How to remove a page from a Search Engine's Index

Robots noindex does not help crawl budget

Overview

Can you use other types of microdata instead?

* Implement Schema with JSON-LD

* Implement Schema with Google Tag Manager

* One Goal of Schema is rich snippets

* Another goal of Schema is to feed Search Engines data (without a feed)

* Use Google's Structured Markup Helper (most useful for developers)

* How to find your Schema errors

* Tools to QA test structured data (most useful for developers)

* Where to geek out on Schema