About the Instructor
Jessica Bowman has 12+ years experience in enterprise-level SEO and improves SEO traditional tactics, but the needle-mover solutions come through enabling development and enhancing operations.
February 13, 2018
March 20, 2018
- Redirect recommendations and details for site migration
- Smart 404 redirect pages
- When you *might* use a 302 redirect
- Do 302 redirects count and/or pass value?
- ALT Text vs Image Title - and when to use each
- Pros and Cons of AMP
- Will you get a lift from moving to HTTPS?
- Time to 1st Paint - Does it matter?
- After implementing Schema, how long until the rating starts appear?
- When should you do SEO QA Testing?
- With Mobile, will collapsed content actually be counted?
- Walk-through Google's new Lighthouse Audit Tool
- Resources from Call
April 20, 2018
- Google Card - Is it effecting traffic?
- HTTP2 - Will there be a lift after migration? Other benefits?
- Change 302 redirects to a 301 for a lift?
- Use the U.S. homepage as Hreflang default?
- Will moving to HTTPS result in a lift?
- Used Robots.txt but page hasn't been removed from index
- Collapsed content
- Becoming a candidate for the answer box
- Schema Navigation
July 13, 2018 - SMX Recap & Q&A
- What's the "page loading issues" in Google's mobile friendly testing tool?
- What is the inspection tool in Google Search Console?
- Why is there a drop in July 2017 vs 2018 rankings in Google Search Console when traffic was consistent?
- Is user intent steady? How often do we need to evaluate?
- Does moving to HTTPS give a boost in traffic?
- How does AMP impact SEO?
- Is it OK if our site links to URLs that redirect?
- If you remover low quality pages, will it give you a lift?
- How long can it take traffic to recover from a domain change?
- How long can a canonical tag take to recover?
- Which method should we use to apply schema?
Do links need to be in a
to be seen by search engines?
- Can Google see onclick links?
- Can you show Google one thing and humans another?
- How can I see what Google sees?
- How can we increase our crawl budget?
August 10, 2018
- What was the August Core algorithm update about?
- Meta No-index and different applications
- Does the Google Search Console's URL removal tool keep a page from being crawled?
- What are the things to consider with multi-faceted navigation?
- What does the date in Google Cache indicate?
- FAQ, Q&A and How-to snippets... what are they?
October 12, 2018
- We launched technical SEO mistakes and have fixed them. How can we speed up re-indexing?
- Does marking up content as a "quote" help SEO?
- We recently saw a spike in Googlebot activity. Should we be concerned? (or excited?!?)
- If a canonical tag is not always honored, what else could be helping Google identify the canonical URL?
- Does it matter where our XML file is located?
- Can we put content in tabs or accordions? Will it count?
- Possible Google algorithm update October 8th/9th, 2018
- Google has noticed a lot of mobile sites are not using image ALT text
- Wireframe walk-through: Big article (like a research paper) wireframe